Dr. Tenbusch taught the Clio Rotary Leadership Academy some secrets to communication and leadership. In order to lead, he said, a person needs to communicate with others in order that they understand the "frame" or concept that drives your action. He gave many examples including an explanation of his frame for Clio Schools this year: "Find a Way." It is a positive message in the context of some troubling times, and it hopefully inspires people to not complain or freeze up, but rather to take action, make it work, and "find a way."
Watch this blog for his power point slides. Good Job, Dr. T. Feel free to send me comments.
FRAMING AND REFRAMING MESSAGING TIPS James P. Tenbusch, Ph.D. Frames are mental structures that shape the way we see the world: the way we reason and what counts as common sense.
Reframing is changing the way the public sees the world.
New language is required for new frames.
Thinking differently requires speaking differently. When we negate a frame, we evoke the frame.
Do not use their language. Their language picks out a frame—and it won't be the frame you want.
Framing is about getting language that fits your worldview. It is not just language. Ideas are primary and language carries those ideas, evokes those ideas.
To be accepted, the truth must fit people's frames. If the facts do not fit a frame, the frame stays and the facts bounce off.
Concepts are not things that can be changed just by someone telling us a fact.
People do not necessarily vote in their self-interest. They vote their identity. They vote their values. They vote for who they identify with.
In framing you need to activate your worldview and moral system in their political decisions. You do that by talking to people using frames based on your worldview.
Ideas come first.
When you think you just lack words, what you really lack are ideas. Ideas come in the form of frames. When the frames are there, the words come readily.
If you keep their language and their framing and just argue against it, you lose because you are reinforcing their frame.
The truth alone will not set you free.
You need to frame the truths effectively from your perspective.
Be proactive, not reactive. Play offense, not defense. Practice reframing, every day, on every issue. Don't just say what you believe. Use your frames, not their frames. Use them because they fit the values you believe in.
Repeat over and over phrases that evoke their frames and define issues their way. Such repetition makes their language normal, everyday language and their frames normal, everyday ways to think about issues.
When the facts don't fit the frames, the frames are kept and the facts ignored.
Framing matters. Frames once entrenched are hard to dispel.
Think about being a "cognitive activist"
Spin is the manipulative use of a frame. It puts an innocent frame on an embarrassing occurrence so that it sounds normal or good. Propaganda is an attempt to get the public to adopt a frame that is not true and is known not to be true, for the purpose of gaining or maintaining political control. Reframing is not just about words and language. Reframing is about ideas. The ideas have to be in place in people's brains before the sound bite can make any sense.
Remember, don't just negate the other person's claims; reframe. The facts unframed will not set you free.
Frames trump facts. Frames will stay and the facts will bounce off. Always reframe.
Once your frame is accepted into the discourse, everything you say is just common sense. Why? Because that's what common sense is: reasoning within a commonplace, accepted frame.
Always reframe the question to fit your values and your frames. This may make you uncomfortable, since normal discourse styles require you to directly answer questions posed. That is a trap. Practice changing frames.
Be sincere. Use frames you really believe in, based on values you really hold.
Tell a story. Find stories where your frame is built into the story. Build up a stock of effective stories.
Always start with values, preferably values all Americans share like security, prosperity, opportunity, freedom, and so on. Pick the values most relevant to the frame you want to shift to. Try to win the argument at the values level. Pick a frame where your position exemplifies a value everyone holds—like fairness.
It's not what you say, it's what people hear.
The key to successful communication is to take the imaginative leap of stuffing yourself right into your listener's shoes to know what they are thinking and feeling in the deepest recesses of their mind and heart.
Not only explain but also motivate. They cause you to think as well as act. They trigger emotion as well as understanding.
The act of speaking is not a conquest, but a surrender.
Communicate your principles using the simplest most straightforward language possible.
Short words are the best, and the old words best of all."
Use language that gets heads nodding. Use words that pop, the kinds of words and phrases you only have to hear once before they burn themselves into your mind and drive you to action.
Small beats large, short beats long, and plain beats complex. And sometimes a visual beats them all.
Remember, you may be making yourself sick by saying the same exact same thing for the umpteenth time, but many in your audience will be hearing it for the first time.
A string of words that have the same first letter, the same sound, or the same syllabic cadence is more memorable than a random collection of sounds.
Personalize and humanize the message to trigger an emotional remembrance.
People will forget what you say, but they will never forget how you made them feel.
You have to give people the "why" of a message before you tell them the "therefore" and the "so that."
If it doesn't matter to the intended audience, it won't be heard
The target audience must see individual, personal meaning and value in your words.
Never lose sight of whom you are talking to—and who is listening.
How your words are understood is strongly influenced by the experiences and biases of the listener
Ask questions more than you "talk"
Positioning an idea doesn't merely "frame" it so that it carries a certain meaning; it actually defines the terms of the debate itself.
Popular perception can overwhelm truth and accuracy in establishing a communication connection.
Never use the passive where you can use the active.
Be the message rather than narrating it
Never repeat a criticism as part of your rebuttal.
On Sunday, September 25th, the Flint Journal reported a decline throughout the county in median income. In the last ten years, from 1999 to 2009, the city of Clio has lost 23.6 %; Thetford has lost 20.4% and Vienna has lost 11.6%.
When looking at real numbers, that means that half of the households in the city of Clio make less than $35,421 a year and half make more than that. In Thetford, half make less than $48,342 and half make more. In Vienna, half make less than $53,339, and half make more.
That's no surprise when we see the increase in demand for services from the Clio Human Services Fund, Clio Schools, our church benevolent funds, and others.
The Flint Journal goes on to tie this decline to the low percentage of people with a four-year education. It's true that the hottest economic areas in the US have over 50% of the households with a BA or better. In Genesee County, we have about 19% with a BA. The Clio Area is lower than the County average.
The solution seems obvious from the article. We need to concentrate on getting our young people to gain some college degree or certificate or skill that produces a job and some decent income. Education seems to be our only way out of this decade of decline.
Dr. Racine studied at Thomas Aquinas University in Rome, Italy and at the University of Michigan-Flint where he received a BA in Biology. Dr. Racine is a graduate of the University of Michigan Dental School. He is an active member of the American Dental Association, the Academy of General Dentistry, and the American Dental Society of Anesthesiology. Dr. Racine has also attained a Fellowship in the Academy of General Dentistry, a Fellowship in the International Congress of Oral Implantologists, and Mastership in the American Dental Society of Anesthesiology. He has been a research associate with the University of Michigan and a member of the Peer Review Committee for the Genesee District Dental Society.
Dr. Racine has completed over 2000 hours of continuing education with particular emphasis on Prosthodontics, Sedation, Occlusion, Cosmetic and Implant Dentistry. He has completed two mini-residencies in Implant Dentistry and has performed implant procedures since 1990.
Dr. Racine and his wife, Sandy, are very active with their five children ages sixteen to tewnty five. Dr. Racine has served on the Parish Council for Holy Family Catholic Church and is a Eucharistic Minister. He is also a member of the Clio Rotary Club. His hobbies include swimming, biking, cross-country skiing and a general interest in liberal arts.
A person's behaviors give you a clue about their characteristics. Although we are all seem to display a variety of behaviors, the Leadership Academy identified "Parent," "Child," and "Adult" characteristics, body language, and often-used phrases. Do you recognize any of these remarks?
Parent (critical): "You should know better!" " You need to get..." "Rules are rules, follow them." "A good person wouldn't do that." "Just quit!." Parent (nurturing): "Here, let me do that for you." "Well, you did your best." " There, that will make you feel better." Child (critical): "Whatever." " Nobody loves me." " You can't make me." Child (nurturing): "Gosh!" " Let's just play." "Gee whiz." "Wow." Adult: "I understand." I hear what you are saying." Let's talk about it." What do you think?" "I feel ____when you do ____." How do you feel about it."
Why is this useful? Because leaders deal with conflict all the time. How best to deal with it? Act like an adult.
Regarding the pool, I have written to the School Board with a suggestion of holding off a decision for one more year. Within that year, community residents can step forward and try to generate more interest in the pool.
It seems like a very under-utilized resource for our community! Especially with so much emphasis on getting healthy, it seems that we would have many people using it.
What I suggest is that we have a meeting with the school people responsible for the pool and all the interested community residents - in order to brainstorm ways to better use and promote this facility! Next year, the pool is scheduled for some expensive maintenance and we have to get organized before then.
Can you make a list of residents who you know who would like to help?
Good group, everyone participated. Primary points:
Vision – try to make sure everyone in the group has input into the vision statement. This will make it much easier to get participation in the implementation. It is up to the group leader to make sure nobody dominates the conversation.
Accountability – Is a two-way street. Bosses have some accountability to their employees and volunteer leaders have accountability to their group.
-Empowerment-a new Booster goal will be to empower more members by redistributing tasks.
Sometimes empowerment can create friction when a manager steps in to finish task thinking he/she is helping but really isn’t.May be hard for a employees to accept orders from a peer who was given an empowerment type of task to complete.
-Communication-Needs to flow thru to everyone!
-Responsibility-Give tools needed to succeed to accomplish goals.
Q2. Most important :Communication
Q3.Example:If you achieved your goal you communicated well.Making it from point A to point B means your communication is working.
Q4.Change?We would change the list to a circle…each item in the list is routinely worked on, no items are ever finished or drop of the list.You constantly revisit each item.
Group 3 – Rotary Members Mary Todd and Don Lee
1.Golden Nugget1.Empowerment–The Goal of a Leader is to make more Leaders
2.When in doubt – Communicate
3.The Idea is more important than you are
4.Seek first to understand, then to be understood
2.Which Strategy…1.To empower those who support – they must “buy in” to the project first
3.Must have interest in a common goal, passion to get it done.
4.Let them think that it is their idea.
3. Give Example… 1. The topic for a meeting should include all interest in the group.
2. Learn from mistakes, do your homework first .
3. Remember that the idea is more important that you are - Listen!
4.Success may be determined by how you value and empower
4.Stategies…1.See first to understand, then to be understood
2.Empower the people and give them the tools they need
3.Listen to what others think is important
4.Lead them to the idea and let it be it theirs
5.Listen to others plan and how it works with your plan
Group 4:Katirna Young
Golden Nugget:Empowerment with authority (run with the project)
Best Interest: Empowerment/authority
Vision:Motivation:Provide the environment in which people can motivate themselves.
Passion:What drives you?
Leaders set up infrastructure for personal growth.
What works:Circle of like minded people
Making sure of what the vision is
Giving responsibility to others
Order of presentation:The group thought that the order of the strategies presented was accurate.
Group 5 - Jenni Dones - BEST
Golden Nugget: Keep people in the loop; Educate.
Strategies:Catching people doing things right
Giving thank yous
Call and ask for help
Ask opinions to help and feel involvement, buy-in
Examples:Clio Art Society – the calendar as a fundraiser
Diet:Listening to people who say “I tried that.”
Strategies:What is the vision?
Research – who are the competition
Keep people acceptable
Group 6 - Rotary Member Wanita Boven
1.Golden Nugget: Have a Good plan in place; Communicate the plan down the line.Passion, drive will fuel an idea.
a.Lead by example.
b.Have the right people in the right position.
c.Be flexible and open to the ideas of others.
d.Break things down into tasks and share.
e.Encourage each other
4.Important traits:Flexible, have discussions, assess personal strengths, have passion, open plan, accountability, motivation and recognition, give and take.
Wow! Thanks so much to everyone who attended the first session of the Clio Area Leadership Academy sponsered by the Clio Rotary and the Healthy Community Initative. It was a diverse group of attendees this year including business people from both large and small businesses, parents from school PTO's, elected officials from the school board and the City of Clio, volunteers from area non-profit organizations, and Rotary members. I also notice a number of young people (40 and under) who came to learn how to lead our community. Congratulations.
Watch this spot for the group responses by tomorrow!
As you know, earlier this spring, the Aspen Institute for Community College Excellence ranked Mott Community College as one of the nation's 120 best community colleges, encouraging us to compete for the first-ever Aspen Prize funds of $1 million.
I am pleased to announce that today Mott has been named as one of ten finalists in the nation for the Aspen Prize for Community College Excellence! The attached press release has additional details regarding the program and the selection process.
Mott was selected as a top ten finalist for work being done in a number of areas including student success and achievement, degree completion, and workforce training/education. A group from the Aspen Institute will be on-site this Thursday, September 15 and Friday, September 16 to meet with selected faculty, staff, students, community partners and other stakeholders to gather additional information and input for the final phase of the selection process.
I will be sure to keep you updated as the selection process continues. I know we will continue to do the good work we do -- for our college, our students, and our community!
Most importantly, my thanks to all of you for your continued work and support as that is the basis for recognition such as this. As always, if you have any questions or comments, please do not hesitate to contact me.
The first of five leadership classes is set for this coming Tuesday, September 13th at the regular Rotary meeting beginning with breakfast at 7:15 AM at Mott C.C. on Vienna Road. The first week features well known Clio residents Jeff Conled and Doug Vance. They will begin a discussion on "How to Get Things Done in Clio!" It will be a practical, how-to- program with plenty of time for discussion. Rotary leaders will facilitate six different groups for you to join.
The speakers will define and discuss the following six steps to get things done: